Home Cooking vs Fast Food

One major thing about the fast food industry is having the leading restaurant. Companies are always in competition to see who can come out on top. Some steal one another's ideas and some use catchy slogans. Major rivalries such as McDonald's and Burger King are always trying to come out with new food and products. Every restaurant has their targeted audience. For example, McDonald's is always coming out with contests that influence customers to buy their food. Burger King constantly comes out with toys. Families are a big targeted audience. Parents usually eat where their children want to. Perfect strategy.